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8:30 - 9:00
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Registration Opens & Networking
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9:00 - 9:30
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Welcome & Opening Remarks
James Appleyard, CEO & Chairman, Artez Interactive
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10:30 - 11:15
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Track 1 |
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Building an Integrated Online Fundraising Strategy: From emails to mobile and everything in between
Janice Lanigan, Director, Annual Giving Program, WWF Canada
Integrating Digital Into Live Events
Ryan Davis, Social Media Director, Blue State Digital
Young People Want to Give -- Attracting Younger Donors to Your Cause
Ted Kaiser, Vice-president, Information Technology, Kids Help Phone
Nicky Mezo, Head of Marketing, PayPal Canada
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11:15 - Noon
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Track 2
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Shifting Donor Behaviour Online
Steve Mast, President, Delvinia
The Power of Micro-Scripts: How to Tell Your Story and Differentiate Your Organization — in a Sentence or Less
Bill Schley, Author, The Micro-Script Rules
Jumpstart - Taking Corporate Partnerships Beyond
Carolyn Solby, Director, Marketing and Communications, Canadian Tire Jumpstart Charities
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Noon - 1:00
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LUNCH
Sponsored by
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| 1:00 - 1:45 |
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Luncheon Keynote |
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Wikibrands, Wikicauses – Spreading Social Good in a Global and Digitally Connected Marketplace
Sean Moffitt, Author, Wikibrands |
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1:45 - 2:30
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Track 3
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Everything you wanted to know about Ad Words & metrics but were afraid to Google
Tony Singh, Analytic Lead, Google Canada
Matt Walton, Account Coordinator, Technology Vertical, Google Canada
Myths about Mobile and QR Codes
Jeremy Otto, Director, Web & New Media, UJA Federation of Greater Toronto
Noel Webb, Vice-president/Chair, SpeakFeel Corporation
Mobilizing online engagement to drive offline action: RBC's "Join the Wave" global campaign for fresh water protection
Phillip Haid, CEO, Public Inc.
Melissa Steadman, Senior Manager, Global Brand Marketing, RBC
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| 2:30 - 3:15 |
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Track 4 |
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Winning with Social Design
Paul Crowe, CEO, BNOTIONS
Increasing real world engagement with virtual world tools
Paul St. Germain, Director, Communications, The Children's Wish Foundation of Canada
Old School, New School
Claire Kerr, Director, Digital Philanthropy, Artez Interactive
Laura Bradley. Digital Communications Specialist, SickKids Foundation
Holly Knowlman, Social Media & Internet Content Coordinator, Art Gallery of Ontario
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| 3:15 - 3:30 |
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REFRESHMENT BREAK
Sponsored by
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