Charitable Giving – The Evolution of the Canadian Charitable Landscape
Steve Levy, President, Ipsos Reid - East
Why are Canadians giving? How are they giving? Are they donating online? Using smartphones?
In the keynote presentation, Steve Levy, President of Ipsos Reid East, will explore the changing Canadian fundraising landscape against the backdrop of the digital age. Examining the reasons Canadians donate, how much they give and the methods they prefer, Steve will provide an overview of the current Canadian charitable landscape and delve into how it is changing. Starting with some context from an economic standpoint, the session will move into an overview of how the digital world is affecting our lives before considering the Canadian donor market—the how, when, where, how much and why Canadians are giving.
Building an Integrated Online Fundraising Strategy: From Emails to Mobile and Everything in Between
Janice Lanigan, Director, Annual Giving Program, WWF Canada
WWF’s annual Canada Life CN Tower climb has grown significantly over the past 21 years, both as a brand and as their most significant fundraising event. From strategy to execution you’ll hear how 6,200 climbers stepped it up for the planet at this year’s annual Canada Life CN Tower Climb and raised more than $1.1 million.
Integrating Digital Into Live Events
Ryan Davis, Social Media Director, Blue State Digital
What's the best way to integrate digital into your real world events and conferences? From social to geolocation, events need multiple layers to engage your constituents both online and off. Learn the tactics that work to push interaction and provide a full digital experience to your entire audience.
Young People Want to Give -- Attracting Younger Donors to Your Cause
Ted Kaiser, Vice-president, Information Technology, Kids Help Phone
Nicky Mezo, Head of Marketing, PayPal Canada
As a youth-serving organization, Kids Help Phone understands that engaging young people in support of their services is an important dimension of their fundraising efforts. But they also realize that this demographic is difficult to reach and challenging to engage. It can also be problematic to empower them as fundraisers and donors. Learn how Kids Help Phone has used technology, social media and their collaboration with PayPal to attract younger donors to support their cause.
Shifting Donor Behaviour Online
Steve Mast, President, Delvinia
With scarce resources at their disposal, non-profit organizations often struggle with the decision to invest in digital technologies and question whether such an investment can positively impact fundraising efforts. To be successful on this front, organizations need to begin by developing an understanding of the digital habits and behaviours of their target audience. This is something the Canadian Opera Company understands. Through the use of data and analytics, the COC adopted a customer-centric approach towards the creation of a digital experience designed to showcase the richness of the opera, to connect with its client base and to drive online sales and donations. In this session attendees will hear from Steve Mast, the President of Delvinia, the firm behind the creation of the company’s digital strategy.
The Power of Micro-Scripts: How to Tell Your Story and Differentiate Your Organization—in a Sentence or Less
Bill Schley, Author, The Micro-Script Rules
What’s today’s greatest marketing secret in an age of instant social media? The power to tell a story that differentiates you - one that other people can repeat —in about a sentence or less.
· A new product seized 50% of its market in 2 years by using 7 perfect words.
· A lawyer won the murder trial of the century with 8 simple words.
· Ernest Hemingway thought his greatest story ever was 6 words long.
· A U.S. presidential election turned on a 4 word phrase.
With 300 billion messages going by per second, human brains want less data, not more. They want us to package it--not in sound bites, but in "story bites." Attend this session and discover the power of Micro-Scripts to set your organization apart.
Jumpstart - Taking Corporate Partnerships Beyond
Carolyn Solby, Director, Marketing and Communications, Canadian Tire Jumpstart Charities
This session will explore the role of charity and corporate partners and the crucial yet delicate balance of priorities and messages. Carolyn will share her insights on the importance of leveraging well-matched partners and messages and consumers’ acceptance of mixing philanthropy and business.
Wikibrands, Wikicauses – Spreading Social Good in a Global and Digitally Connected Marketplace
Sean Moffitt, Author, Wikibrands
Wikibrands are the next generation of organizations that will tap the true power of social networks, brand connections and customer participation to build real value. It’s the herald of the new golden age of customer and people freedom and individualized treatment. In this groundbreaking, seminal book, Sean Moffitt peers inside not necessarily why you should be engaged in new media, but how and what the best hundred organizations are doing to be effective in these social spaces and building a culture of stakeholder collaboration and customer engagement. Not surprisingly, not-for-profits and social innovators have been at the vanguard of this movement. Through his benchmark survey and direct work and study of a variety of not profit organizations, Sean teases out key insights, drivers and processes for social success in the increasingly open and competitive social good world.
Everything you Wanted to Know About Ad Words & Metrics but Were Afraid to Google
Tony Singh, Analytic Lead, Google Canada
Matt Walton, Account Coordinator, Technology Vertical, Google Canada
Join us for an exciting overview of how you can use Ad Words to capture incremental fundraising dollars and how you can measure and track your efforts through Web Analytics. We'll also be covering some basic tools offered by Google to help you time your fundraising efforts to capture demand. Build your online efforts and learn how Google can help!
Myths about Mobile and QR Codes
Jeremy Otto, Director, Web & New Media, UJA Federation of Greater Toronto
Noel Webb, Vice-president/Chair, SpeakFeel Corporation
Hesitant about using mobile in your fundraising mix? Curious about the little black and white code that is appearing in posters and direct mail packages? Jeremy Otto and Noel Webb will share their insights about the pros and cons of using QR codes as an engagement tool during live-event fundraisers and leveraging mobile to enhance fundraising campaigns.
Mobilizing Online Engagement to Drive Offline Action: RBC's "Join the Wave" Global Campaign for Fresh Water Protection
Phillip Haid, CEO, Public Inc.
Melissa Steadman, Senior Manager, Global Brand Marketing, RBC
Come to this session and hear first-hand how Public Inc. and RBC set out to mobilize RBC employees and customers worldwide in an online campaign to connect them to the issue of fresh water protection. While the campaign was designed primarily for online engagement, the simplicity and visual nature of the concept drove offline activities worldwide.
Winning with Social Design
Paul Crowe, CEO, BNOTIONS
Every organization is trying to figure out how they can best use and benefit from the world of social media but few are actually approaching it from the standpoint of social design. Social design is about putting the donor or prospective donor at the centre of the experience not the brand and building your strategies and ultimately tactics from there. If you want social to work, you need to begin with an experience rooted in the people you want to connect with and their interests, needs, and desires; not your organizations.
Increasing Real World Engagement with Virtual World Tools
Paul St. Germain, Director, Communications, The Children's Wish Foundation of Canada
The Children’s Wish Foundation of Canada’s Wishmaker Walk for Wishes is a fundraising event that has taken place in over 100 communities across the country, for over 7 years. In an effort to breathe new life into the event, increase participation and boost revenues, the foundation employed new online strategies this year. Find out what was done, what worked and what didn’t.
Old School, New School
Claire Kerr, Director, Digital Philanthropy, Artez Interactive
Laura Bradley. Digital Communications Specialist, SickKids Foundation
Holly Knowlman, Social Media & Internet Content Coordinator, Art Gallery of Ontario
According to industry buzz, “Multichannel Marketing” is the next big thing!
We’re already watching corporations like Pepsi and Old Spice reap the benefits of a cross-channel communications strategy. What does this trend mean for the nonprofit sector?
How can charities successfully engage audiences across multiple channels? Is it possible to develop an integrated strategy with limited resources, time & staff members? In this lively, interactive panel session you’ll learn from two amazing charitable campaigns that have tackled the “old school, new school” divide.
The Future of Nonprofits: Innovate and Thrive in the Digital Age
David J. Neff, Author, The Future of Nonprofits
The way we communicate is changing rapidly – and so are the most nimble nonprofit organizations. Instead of door-to-door solicitations, smart NPO’s are using mobile donation forms. Rather than telethons, they’re creating iPhone games.
But successful nonprofits don’t start and end with new technology. They still run effective awareness campaigns, they still structure smart, they still hire sharp talent. The difference is, they’ve adapted to the Digital Age seamlessly. So what’s their secret? Come find out in our keynote session with David J. Neff.
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