Author, The Micro-Script Rules
Bill Schley is a life-long entrepreneur, award-winning marketer, author and speaker on branding and communications. He’s known for creating the Dominant Selling Idea at companies ranging from early stage to global giants. He was a founder and chief brand developer at two successful start-ups that became industry-leading brands. One was later sold to a NYSE company. He is author of The Micro-Script Rules: It’s not what people hear. It’s what they repeat…and also Why Johnny Can’t Brand: Rediscovering the lost art of the big idea which won a “Best 5 Marketing Books Award” from Strategy + Business Magazine. Bill has appeared on CNBC’s Street Signs, TV News Network’s 12 On the Money, CNN Money Online and numerous syndicated radio programs. He began as a writer at Ted Bates, the legendary New York Ad Agency. He is a graduate of Harvard University, a trans-Atlantic sailor and avid skydiver.
Director, Marketing and Communications, Canadian Tire Jumpstart Charities
Carolyn Solby is a Brand Marketing Strategist. She developed her expertise leading consumer and customer marketing teams at some of Canada’s most prominent consumer goods’ companies. She was Director of Marketing at Schick-Energizer, Director of Customer Strategy at Cadbury Adams and she held various Brand Manager roles at Adams Canada on flagship confectionary brands such as Halls, Dentyne and Trident gum. Prior to that she spent 5 years working with Proctor and Gamble and Warner-Lambert as an Account Manager at multinational advertising agencies and she holds an H.B.A from the business school at Laurier University.
In 2008, driven by a passion for social justice and a desire to create meaningful change she joined the Marketing and Development team at UNICEF in Canada. In her role as Director of Marketing she was responsible for revitalizing one of the globe’s most cherished humanitarian brands in the hearts and minds of Canadians. In her current role as Director, Marketing and Communications at Jumpstart she fervently believes that by applying the disciplines of consumer marketing to the challenging problem of social inequality JUMPSTART can improve the lives of the Canada’s most vulnerable children by offering them the chance that everyone deserves, the chance for sport and recreation.
Director, Digital Philanthropy,Artez Interactive
Claire Kerr is a not-for-profit veteran who has worked in the economic development, education, arts community and fundraising sectors.
As Director of Digital Philanthropy at Artez Interactive, Claire provides consulting in best practices for online fundraising to international charities and partner agencies.
David J. Neff
Author, The Future of Nonprofits
"Do not go where the path may lead; go instead where there is no path and leave a trail." - Ralph Waldo Emerson
That's what I do. Every day. At the end of the day I hope I make this a better journey for all us.
My name is David J. Neff. I help Non Profits and people for a living. I do that with Lights. Camera. Help. and HelpAttack! I also do large scale collaborative events like Nonprofit Bar Camp and VideoCamp Texas. I would say that I am a Author, Teacher, Speaker, Blogger, Network Weaver, and Social Media Scientist.
For over 10 years I have done things that have never been done before at nonprofits. This includes launching the American Cancer Society's first software program , building the first ever user generated Web Site for those affected by cancer, and starting their Social Media, Online Giving and Film departments.
I'm currently the creator and CEO of a nonprofit called Lights. Camera. Help. We help all other nonprofits focus on good through our film festival, education and the world's first film focused volunteer program.
I'm also very happy to work as a Senior Digital Strategist and consultant to a wide variety of amazing national nonprofit clients.
I was named one of the "Top 20 Social Media People in the state of Texas" by the Austin American Statesman in 2009. The American Marketing Association awarded me the "Non Profit Social Media Marketer of the Year" in 2009. I also was also a past twice recipient of a American Cancer Society Futuring and Innovations grant. I was named a "New Young Philanthropist of 2010" by Giving City Magazine. I was also named a SXSW Dewey Community Award Nominee and was a finalist for "Austin Under 40" in 2011.
I am also responsible for helping start The Frozen Pea Fund to fight Breast Cancer and a co-founder of the successful Austin Tweetups : Austin Tweetups : Social Media for Social Good. I am also a published author with articles in PRSA Tatics and my own book "The Future of Nonprofits : How to Thrive and Innovate in the Digital Age".
I earned my BS in Public Relations from the University of Texas in 2000 with a minor in Business from the McCombs School of Business. I earned my Certified Internet Webmaster certification in 2003.
I currently live in Austin, TX and enjoy filmmaking, writing, gardening, live music, photography, halloween, and spending time with my dogs and my friends.
Director, Web & New Media, UJA Federation of Greater Toronto
Positive social change, advocacy and philanthropy through responsible use of new media, tech and strategic planning. It can’t be that hard… can it? Jeremy is the Director of web & new media for UJA Federation of Greater Toronto, a large npo which raises close to $60 million annually. Having a background in tech, anthropology, print & web design, Jeremy consults with many local and international non-profits on how best to leverage digital marketing on a shoe-string budget.
Digital Communications Specialist, SickKids Foundation
Laura Bradley is a cause-focused communicator and marketer specializing in digital communications and publications. With a background in communications and journalism, and an interest in innovative ways to tell stories, working in the digital space seemed like a natural choice.
Laura is the digital communications specialist for SickKids Foundation, a Toronto-based non-profit that raises funds on behalf of The Hospital for Sick Children. In this role, she is the subject matter expert in digital and provides counsel and guidance to her colleagues to support fundraising goals and campaigns. In addition, she oversees content creation and community building for the Foundation’s websites and social media channels.
It’s a privilege for Laura to work for an organization that is committed to improving the health and well-being of children. She is excited to continue to support the Foundation’s fundraising goals with the development and implementation of a digital strategy. When she steps out from behind her computer or smartphone, you can find Laura in the downward dog position, struggling through a bootcamp or trying not to burn down the kitchen while baking.
Account Coordinator, Technology Vertical, Google Canada
Matt Walton has an undergraduate degree in Computer Science and a graduate degree from the University of Manchester in Information Communication Technology for International Develoment, also known as ICT4D.
After his studies, he spent over a year working in the Evaluation Unit of the International Development Research Center in Ottawa, where he researched the use of Web Analytics as a methodology for evaluating the spread of ideas such as Outcome Mapping. He presented the findings at the Annual Canadian Evaluation Society Conference 2010 in Victoria. While at IDRC, he spent a great deal of time consulting with and training non-profit organizations in their use of web analytics, social media and other online marketing tools.
He is currently working with the Sales team at Google Canada, supporting a variety of clients on their online marketing campaigns.
Senior Manager, Global Brand Marketing, RBC
Melissa joined the Brand and Sponsorship Marketing division at RBC in 2000, after having managed their sponsorship portfolio for 2 years at Maclaren Momentum; she worked on exciting projects such as the 1999 Pan Am Games, and the 2000 Sydney Olympics.
Over the past 11 years Melissa has worked on a variety of marketing campaigns and initiatives, these have included several International Olympic Games and two bids for Canadian Olympic Games, Hockey, the Arts and various cause programs. She has created breakthrough programs that have helped get RBC recognised for its significant contribution to community.
Most recently, Melissa spearheaded the successful launch of the RBC Blue Water Project, which continues to garner significant attention in the social media and cause marketing worlds, having won two Halo Awards, North America's most coveted cause marketing awards, for its 2010 campaign, in June 2011.
Other projects currently under her direction include, the RBC Canadian Painting Competition, The Toronto International Film Festival, The New York Film Society, The independent Film makers Project, Canada's Walk of Fame, National Geographic, and Alexandra Cousteau's Blue legacy.
Head of Marketing, PayPal Canada
Nicky Mezo is the head of marketing for PayPal Canada. In her present role, she is responsible for driving results in Acquisition, Engagement and Retention on both the merchant and consumer side of the business.
Nicky has over 17 years of both business-to-business and business-to-consumer marketing experience. Prior to her role at PayPal, she spent ten years working at American Express and six years working on the agency side. Her roles spanned Strategic Planning, Loyalty & Rewards Management, Client Management, Customer Experience, Card Portfolio Management, Customer Acquisition & Retention and Demand Creation. Over the years, Nicky was the recipient of several Amex awards including President's Club winner and Chairman's Award for Quality winner twice.
She has been an active member of the Canadian Marketing Association sitting on the B2B Council and organizing its highly successful B2B Marketing Conference last year.
Nicky has a Bachelor of Commerce from McGill University and a Certified Advertising Agency Practitioner Certificate from the Institute of Canadian Advertising. She lives in Toronto with her husband and two sons.
Chief Executive Officer, BNOTIONS
Paul joined BNOTIONS in early 2011 as partner and CEO. He brings with him 7 years experience in the advertising world helping some of the biggest brands in Canada and the world achieve their business and communication objectives in the digital space. He has worked on brands such as Canadian Olympic Foundation, LG Electronics, HP, CIBC, Rogers Communications, Labatt/InBev breweries, Puma, Nestle Purina and many more. From launching companies into the social media space, designing eCRM programs or overseeing overhauls of a brands digital (mobile/web/social) presence, Paul's experience and strategic advice provides BNOTIONS with the ability to ensure we aren't just building technology, but our clients’ business.
Co-Founder & CEO, Public Inc.
Phillip is responsible for developing campaigns and programs, business development and running the company. Recent projects include: a Bedouin Soundclash contest with UNICEF; The Get HandsOn Challenge (launching October 18), a national campaign to mobilize volunteerism across the U.S.; launching Generation On (October 23), the newest and largest youth volunteerism organization in America (with the support of Hasbro and Discovery); Shelter from the Storm, a fundraising campaign to stop violence against women; a car-free day for WWF; and developing two PUBLIC created initiatives—Power of 2 and goodnightsleep. Prior to creating PUBLIC, Phillip spent seven years as Vice President & Managing Director of Manifest Communications, Canada’s leading social issue advertising agency. His role involved running the company’s operations and acting as a strategic lead on cause and corporate citizenship strategies and advertising campaigns.
Prior to Manifest, Phillip led the public sector practice at D-Code, a youth research and marketing firm; was a Project Manager at the Institute of Governance (a think tank based in Ottawa); and a Project Officer at the Canadian Council for International Cooperation. Phillip serves as Chair of the Board of Anaphylaxis Canada and has a Masters in International Relations from the Norman Paterson School of International Affairs.
Social Media Director, Blue State Digital
Ryan Davis is the Social Media Director at Blue State Digital, where he's worked with clients ranging from The X Factor USA to The NAACP. He was a member of Howard Dean's groundbreaking 2004 Presidential Campaign webteam. Ryan was named one of New York City's Most Influential Voices in Social Media by NBC 4. Follow him on Twitter at @RyanNewYork.
Founder and Chief Evangelist, Agent Wildfire
Sean is a well-recognized thought leader in company innovation, brand leadership, social influence marketing and online community building, marrying his passion for grassroots engagement, digital technologies and the brand. He has been an executive-level marketer, agency leader and consultant, in roles bridging the traditional and digital divide for over 15 years.
As an answer to business’ future, Sean founded Agent Wildfire in 2004 (www.agentwildfire.com) – a leading marketing, media and research firm dedicated to customer advocacy and innovation, word of mouth, influencer marketing, online communities, social media and buzz-building. Located in Toronto, he now continues and expands that work for startups, Fortune 500s and executive teams by leading the Wikibrands consultancy (www.wiki-brands.com).
Sean has previously led the direction of Canada’s best known brands at Molson, Guinness, Labatt, Procter & Gamble and others as a client and agency partner. He speaks frequently on the subject of new marketing and media (see range of topics below), chairing national conferences, speaking internationally and commenting in national broadcast and top print media and lecturing at universities across a variety of topics. Sean is also an executive consultant to Don Tapscott’s firm nGenera (http://www.ngenera.com/) and helps executive and brand teams power the collaborative enterprise.
You can also spot his rants and musings on new economy subjects through his blogs “Buzz Canuck” (http://buzzcanuck.typepad.com/) & “Spreads Like Wildfire” (http://www.spreadslikewildfire.com/) and e-newsletters (http://www.agentwildfire.com/contact_us) . He spearheads two Canadian executive networks “The League of Kickass Business People” (www.theleague.ca) and “The League of Kickass Under 30” and leads two lifestyle media startups Generation Go and Trend City. He has also authored an annual research report on Canadian marketing and media “The Buzz Report”, a number of critically acclaimed white papers on new media topics and is a columnist for Smart Brief on Social Media (http://www.smartbrief.com/).
President, Ipsos Reid (East)
While starting his career in sales (at Xerox) and then brand management (at Mars foods), Steve Levy has been involved in the marketing research and information business in the UK, South East Asia and, since1985, inCanada. In his current role he directs Ipsos Reid’s Marketing, Loyalty and Media CT (content and technology) Research business which involves a number of specific responsibilities;
- Managing a staff of almost 100 Marketers and Researchers
- Local product development, innovation and R&D
- Overseeing the publication/release of white papers and publications in the marketing and loyalty space
- Over site role with regard to a number of significant research programs
He is a frequent Public speaker at both conferences and client events and talks on a number of topical issues including; the Future of Marketing, the changing digital landscape, marketing in a recession and the move from the big screen to the small screen.
In addition to his management role, Steve continues to act as team leader for a number of accounts mostly in the technology sector
Ipsos International Loyalty Board – active member on this board since its inception in 2002 with mandates to;
- Develop and manage a strong Ipsos organization globally
- Oversee global R&D initiatives
- Develop Normative data bases
- Foster and promote international thought leadership
Active in the broader industry
- MRIA (Marketing Research & Intelligence Association) – 2010 conference chair
- CMA (Canadian Marketing Association) - Board and Executive Committee Member - Current
- CASRO (Council of American Survey Research Organizations) – board chair 2003-2006
- CAMRO (The Canadian Association of Market Research Organizations) – Past President
Loves to play Golf and Tennis
As president of Delvinia, Steve oversees the interactive design and digital marketing business at the Toronto firm. He is responsible for developing and maintaining client relationships at all levels of the organization with the aim of understanding the client's core business and how digital marketing and technology can meet their business objectives.
Steve’s keen eye for creativity and design and his understanding of technology stems from a uniquely diverse background. Often referred to as the ‘Digital Architect,’ Steve was educated as an architect; however he began his career as a video game designer and producer in the early ‘90s. Steve joined Delvinia in 2000 to build its interactive design and digital marketing practice.
His focus on creating an environment where his team and clients can play, learn and grow together has been pivotal in creating Delvinia’s list of distinguished clientele, RBC Royal Bank, Manulife, Microsoft and Rogers to name a few.
Steve participates in and chairs various advisory boards, conference committees and is an active speaker. He is involved with the Canadian Marketing Association, the Marketing Research and Intelligence Association, the Interactive Advertising Bureau of Canada and the Canadian New Media Awards.
Steve loves big challenges and his philosophy is simple—success is measured by what you do and not what you say.
Vice President, Information Technology, Kids Help Phone
Ted has been counselling young people since 1985. He joined Kids Help Phone as a Counsellor in 1990. His professional skills and insight are based on diverse experiences gained across Canada during the early stages of his career plus his extensive exposure to the issues he confronted in his seven years as a Counsellor at Kids Help Phone. Ted has a Bachelor's Degree in Social Work and a Certificate in Public Administration from Ryerson University.
In the mid-nineties, as the Internet emerged as the communication medium of the future, Ted combined his social work background and his interest in technology to launch and assume responsibility for the award-winning Kids Help Phone and Bell Online web site sponsored by Bell Canada. Since 1998, Ted has been the Vice-President, Information Technology at Kids Help Phone, guiding the process of harnessing technology to serve kids and support the organization.
Ted’s broad vision is to expand our counselling and counselling-related activities by providing computer-mediated communications, which is consistent with his commitment to compassionate, non-judgmental social work, on the Internet. This unusual combination of human services and technology skills has resulted in Ted having few worries about how to occupy his time. Whatever free time he has, he enjoys spending (immensely) with his wife and two sons, pursuing his creative passion as an amateur Canon digital photographer, and keeping fit by running with his iPhone and Nike+.
Analytic Lead, Technology Vertical, Google Canada
Tony graduated with a BBA from the Schulich School of Business at York University.
He spent the majority of his career in the emerging online world starting at AOL Canada when dial up internet as the only internet access in Canada. He has held various roles from Sales Operations to Finance and ultimately in Web Analytics.
Outside of work he am an avid cyclists and study improv. Currently at Google he spends his days immersed in spreadsheets doing analysis for clients to help them maximize their online investment.
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